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Boost Your Emotional Marketing Potential
Creative innovation, savvy pricing, and persuasive presentation will win your customer's emotions How do potential customers evaluate your products (or services)? How do they trade off various factors before deciding? How are their emotions involved in the process? Consumers--whether they realize it or not--use up to six categories of emotional criteria when they decide to purchase your product Every consumer has an optimal level of novelty and complexity that maximizes their curiosity and their desire to satisfy it Appeal to your customer's senses